Rashi Peripherals Limited

Rashi Peripherals Limited -IPO DETAILS 

Company Overview 

Established in 1989, Rashi Peripherals Limited operates as a leading distributor of global technology brands in India, specializing in products within the realm of Information and Communication Technology (ICT). The company offers a comprehensive range of value-added services, including pre-sales support, technical assistance, marketing services, credit solutions, and warranty management services. 

Rashi Peripherals Limited operates through two distinct business verticals: 

• Personal Computing, Enterprise, and Cloud Solutions (PES): Encompasses personal computing devices, enterprise solutions, embedded designs/products, and cloud computing services. 

• Lifestyle and IT Essentials (LIT): Involves the distribution of a diverse array of products, including components like graphics cards, central processing units (CPUs), motherboards, storage and memory devices, lifestyle peripherals and accessories (keyboards, mice, webcams, monitors, wearables, casting devices, fitness trackers, gaming accessories), power devices such as UPS and inverters, and networking and mobility devices.  

The company's clientele includes prominent global entities such as ASUS Global Pte. Ltd., Dell International Services India Private Limited, HP India Sales Private Limited, Lenovo India Private Limited, Logitech Asia Pacific Limited, NVIDIA Corporation, Intel Americas, Inc., Western Digital (UK) Limited, Schneider Electric IT Business India Private Limited, Eaton Power Quality Private Limited, ECS Industrial Computer Co. Ltd., Belkin Asia Pacific Limited, TPV Technology India Pvt Ltd., LG Electronics India Private Limited, and Toshiba Electronic Components Taiwan Corporation, among others. 

Objective of the IPO 

Here are a few quick reasons why company is going public:  

1. Clearing or adhering to a predefined repayment schedule for specific outstanding borrowings obtained by the Company.  

2. Supporting the working capital needs of the Company.  

3. Addressing general corporate requirements. 

Company Financials 

Key Performance Indicator 

Pros 

1. Rashi Peripherals stands as a leading and rapidly expanding Indian distribution partner for global technology brands in the field of information and communications technology (ICT). 

2. The company aims to capitalize on its robust distribution network, along with effective sales and marketing initiatives, leveraging its industry reputation to establish connections with both new global technology brands and local brands. 

3. With a widespread Pan-India and multi-channel distribution footprint, supported by dedicated in-house infrastructure, Rashi Peripherals operates branches in 50 cities. These branches serve not only as sales and service centers but also as warehouses, strategically positioned to cover 730 locations across the 28 States and Union Territories in India. 

4. The company prides itself on maintaining enduring relationships with several renowned global technology brands. Through these relationships, Rashi Peripherals procures ICT products, subsequently supplying them to its customers. 

Cons 

1. The information technology industry is inherently competitive, and heightened competition within the information and communications technology products distribution sector may introduce pressures that could potentially impact the business operations and financial performance of the company adversely. 

2. Moreover, the success of the company's business relies heavily on the continuous efforts of global technology brands to effectively maintain, promote, and develop their brands. 

3. Additionally, the company's dependence on various vendors, particularly global technology brands, for the products it distributes introduces a vulnerability. Any delay or failure on the part of these global technology brands to supply products has the potential to significantly and unfavorably affect the company's business, profitability, and overall reputation. 

How to Apply for this IPO 

1. Go to https://ipo.adityatrading.in/ 

2. Enter your Client ID 

3. Enter the OTP received in your registered mobile number. 

4. Choose the IPO and click on apply button. 

5. Enter the UPI ID, Quantity, and Cut off the price. 

6. Click on submit button 

7. Confirm the mandate request received on your phone by entering the UPI Pin. 

You can also watch our youtube video on “How to Apply on IPO” by clicking on the link “https://www.youtube.com/watch?v=1qOI8dCpl1I&ab_channel=ATS”