FLAIR WRITING INDUSTRIES LIMITED

FLAIR WRITING INDUSTRIES LIMITED- IPO DETAILS 

Company Overview 

Flair Writing Industries Limited stands among the top three players in India's writing instruments industry. With a notable market share of approximately 9% in the overall writing and creative instruments sector as of FY23, the company offers a diverse range of products across various price points, serving students, professionals, and offices.  

Specializing in manufacturing and distributing writing instruments, including pens, stationery items, and calculators, the company has expanded its portfolio to include houseware products such as bottles, storage containers, casseroles, serving solutions, cleaning solutions, baskets, and paper bins through its subsidiary, FWEPL. Operating from 11 manufacturing plants in Naigaon, Maharashtra; Valsad, Gujarat; Daman, Union Territory of Dadra and Nagar Haveli and Daman and Diu; and Dehradun, Uttarakhand, Flair continues to be a key player in the industry. 

Objective of the IPO 

Here are a few quick reasons why company is going public:  

1. Establishing a new manufacturing facility for writing instruments in District Valsad, Gujarat (New Valsad Unit). 

2. Financing capital expenditures for both the company and its subsidiary, FWEPL. 

3. Meeting the working capital needs of the company, along with its subsidiaries, FWEPL and FCIPL. 

4. Repaying or prepaying certain borrowings obtained by the company and its subsidiaries, FWEPL and FCIPL. 

5. Addressing general corporate purposes. 

Company Financials 

Key Performance Indicator 

Pros 

1. The company, holding a significant market position as one of the top three players in the writing instruments industry, commands a noteworthy market share of around 9%. 

2. Leveraging a multi-tiered nationwide domestic sales and distribution network, the company effectively reaches diverse consumers and ensures comprehensive market penetration across various geographies. 

3. With collaborations with international brands in the writing instruments sector, the company stands as one of India's largest exporters of writing and creative instruments. 

4. Embracing automation, the company has introduced automatic and semi-automatic assembly and packing machines. Additionally, there is a strategic effort to enhance control over manufacturing processes by increasing backward integration and reducing reliance on external suppliers. 

Cons 

1. The company's operational viability is heavily reliant on third-party suppliers for raw materials. Any increase in prices or disruptions in the supply chain can adversely affect the business. 

2. A disruption in the supply of raw materials from these external suppliers has the potential to disrupt the company's operational flow. 

3. The company's dependence on accurate estimations of long-term product demand from customers poses a risk. Inability to precisely forecast demand and manage inventory may adversely affect business operations. 

How to Apply for this IPO 

1. Go to https://ipo.adityatrading.in/ 

2. Enter your Client ID 

3. Enter the OTP received in your registered mobile number. 

4. Choose the IPO and click on apply button. 

5. Enter the UPI ID, Quantity, and Cut off the price. 

6. Click on submit button 

7. Confirm the mandate request received on your phone by entering the UPI Pin. 

You can also watch our youtube video on “How to Apply on IPO” by clicking on the link “https://www.youtube.com/watch?v=1qOI8dCpl1I&ab_channel=ATS”